Ain’t no cure for love

Assignment
A campaign for a wound healing ointment that everybody should have handy at home during months of bicycling on gravel roads, insects and football matches with older siblings.

Challenge
Manuka Fill is a new ointment containing Manuka Honey. It’s being used in hospitals to treat deep cuts or more severe wounds or burns but is being sold in pharmacies for all kinds of wounds. In short; it treats all wounds. Almost.

Solution
Prints focusing on the only type of wounds the ointment doesn’t treat. Broken hearts.