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Manuka Fill

Ain’t no cure for love

Assignment
A campaign for a wound healing ointment that everybody should have handy at home during months of bicycling on gravel roads, insects and football matches with older siblings.

Challenge
Manuka Fill is a new ointment containing Manuka Honey. It’s being used in hospitals to treat deep cuts or more severe wounds or burns but is being sold in pharmacies for all kinds of wounds. In short; it treats all wounds. Almost.

Solution
Prints focusing on the only type of wounds the ointment doesn’t treat. Broken hearts.

Media

Idea & Production

Strategy

Activated areas of expertise
Media Buying
Media Strategy
Photography
Idea
Research & Insight

Want to learn more?

Contact:
Erik Höglund

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+46 706 29 11 85

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