More for Less

Challenge
Comfort Hotel is an affordable alternative that provides you with what you need and skips the unnecessary. They aim to be top-of-mind among people aged 20-30 in Sweden, Norway and Denmark. The challenge for Comfort Hotel is to be truly inspiring while communicating how easy the hotels are on the wallet.

Solution
It’s quite simple. When you pay less for your hotel, you have more money left for all the things you love. It could be delicious brunches, extra-large ice creams or whatever you like to spend money on. Either way, at Comfort Hotel you always end up getting More for Less.

More for Less also formed the basis of the media strategy. Maximizing exposure within the target group while minimizing costs with a social media campaign (Youtube and Instagram) supported with Out Of Home in the Stockholm subway system.