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Pepsodent

Candy is great but don’t forget your teeth

Assignment
Help Pepsodent reach its target audience; families. And become the no. 1 choice in children’s toothpaste.

Challenge
Toothpaste is a low interest product and children do not like to brush their teeth.

Solution
What if the last piece in every candy bag is a small tube of toothpaste? Said and done. Pepsodent started selling toothpaste in the candy shelf, in 240 stores all across Sweden. Over 250 000 tubes were sold using the concept: Candy is great but don’t forget your teeth.

Idea & Production

Strategy

Activated areas of expertise
Creative PR
Idea
Research & insight

Want to learn more?

Contact:
Erik Höglund

Contact Us

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Södra Agnegatan 29,
112 29 Stockholm

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Helena Wittbom
helena.w@shomei.se
+46 709 20 00 04

Erik Höglund
erik.h@shomei.se
+46 706 29 11 85

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