Relevant Running

Challenge
Position Saucony as a recognizable and relevant running shoe brand across the Nordics and Baltics — building both brand awareness and emotional connection where the runners are in a category dominated by global giants.

Solution
We developed a region-wide media strategy rooted in local insights and executed through a carefully integrated mix of digital and out-of-home channels. By identifying high-index touchpoints within the fitness and running community, we ensured Saucony appeared at the right moments — earning a spot in both runners’ minds and their media feeds.