Strategy drives results

Challenge
Toyota Sweden faced a key task: transforming corporate communication on social media into something that not only informs but also engages. The goal was to start building trust and elevate the brand reputation in the company’s most strategically important areas.

Solution
Together we launched the Corporate Marketing Newsroom. An editorial approach to Toyota’s corporate channels that focused on purposeful content and platform-specific storytelling. The impact was clear: in less than two years the corporate channels nearly doubled their influence on brand reputation. Toyota’s LinkedIn is now the fastest growing among major car brands in Sweden, currently ranking #2 in engagement. In all a clear reminder that smart strategy drives results.