Bless us!

Challenge
Every day more Swedes discover what Manuka Honey can do to a cold or an infection. The knowledge about the honey’s ability to fight both viruses and bacteria is spreading rapidly but there are still a lot of people out there who have no idea. It’s their attention we are seeking. Tirelessly.

Solution
Manuka Honey prevents colds. Since colds tend to appear and attack from out of nowhere one needs to be prepared. In order to stress the importance of preventing in time we disguised the ads as something else. Also, the pace at which people scroll through social media content is difficult to grasp. For advertising the attention span is even shorter. One needs to figure out how to find a way around that. The campaign numbers tell us that we did. Bless us!