Famous Grouse
Famous Skottdagen
Assignment
Once every four years the world is blessed with a leap day. In Swedish this day is called “Skottdagen”. It was high time for the most famous Scottish whiskey brand in Sweden to claim this day forever!
Challenge
In the world of brilliant puns there are very few challenges. If we have to list one it would be the cold Swedish weather. But then again, nothing is more warming than Scottish whiskey, no?
Solution
The world’s most famous Scot brought then whole band and took to the streets parading from pub to pub. From now on Swedes finally have a reason to celebrate Skottdagen. Every four years.
Idea & Production
Strategy
Activated areas of expertise
Creative PR
Events
Idea
Research and insight
Want to learn more?
Contact:
Erik Höglund