The car that dressed up as a bus
Communicate the launch of the new Grand C4 Picasso, one of Citoën’s roomiest cars (six seater) with a state of the art suspension system resulting in a new kind of comfort for families.
The competition in this segment is fears and most advertising is surprisingly similar. Another challenge is that 98 out of 100 cars sold are preceded by a test drive, meaning that getting people to experience the car from the inside is key.
The C4 Grand Picasso is big. Big as a bus big! Fancy a free ride instead of waiting in the rain for your bus to show up? Wait look! The famous Swedish singer Pernilla Wahlgren is driving the bus. Jump on and watch the closing doors! A new way to create test drives.
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