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Citroën

The car that dressed up as a bus

Assignment
Communicate the launch of the new Grand C4 Picasso, one of Citoën’s roomiest cars (six seater) with a state of the art suspension system resulting in a new kind of comfort for families.

Challenge
The competition in this segment is fears and most advertising is surprisingly similar. Another challenge is that 98 out of 100 cars sold  are preceded by a test drive, meaning that getting people to experience the car from the inside is key.

Solution
The C4 Grand Picasso is big. Big as a bus big!  Fancy a free ride instead of waiting in the rain for your bus to show up? Wait look! The famous Swedish singer Pernilla Wahlgren is driving the bus. Jump on and watch the closing doors! A new way to create test drives.

Media

Idea & Production

Strategy

Activated areas of expertise
Influencer collaborations
Events
Creative PR
Idea
Research and insight

Want to learn more?

Contact:
Helena Wittbom

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