Smelly ads

Assignment
The groundbreaking online veterinarian, FirstVet, is constantly looking for new and relevant ways to reach their target audience (pet owners). This specific assignment read; Remind dog owners about FirstVet and how we can help.

Challenge
FirstVet wants all dogs to be well and healthy. But for that to happen they need to get the owners’ attention.

Solution
We came up with the idea that FirstVet should turn to the dogs to get the owners’ attention and created the world’s first scented (smelly) ads for dogs. Instantly we learned that dogs love advertising and smart media buying.