For you, whoever you are

Assignment
Help create awareness and build recognition for the robot vacuum cleaner brand, Neato, in the Nordics.

Challenge
The competition is quite tough and Neato is neither the most known nor the most most popular brand. Yet.

Solution
To build brand, part of the media budget is being invested in large broad stream media such as TV4. To further build consideration we have created different media strategies for each of the four available models, each with its own target group. To highlight Neato’s USP:s we have systematically advertised at comparison sites. Consumer testings are also part of our PR-strategy.  The road is long, but straight.