A sunshine story

Assignment
Introduce and create awareness for the Norwegian Solar Energy producer Otovo in Sweden.

Challenge
Otovo is unknown and Norwegian. And investing in solar panels for your house is not as easy as buying say, a carton of milk.

Solution
Help give Otovo a voice in the ongoing debate. Carefully introduce Otovo and the brand’s point of view to the Swedish press. Help Otovo to stay current over time.