Scarred for..a while

Challenge
Siltape is a wonderful way to treat (and in some cases) make scars disappear. Siltape is also relatively unknown and needs help to reach a larger audience to increase sales.

Solution
A concept that differentiates Siltape from other products in the category and explains how it works in a simple way. The concept’s straight forward approach helped Siltape build awareness in the key target audience (women aged 30-65). Scars can heal! The ads ran exclusively on Instagram and Facebook with links to selected pharmacies boosting sales during the summer (June-August) with 300% compared to the same period last summer.