Schweppes Drinkgeneratorn.se
Find your way in Flavour Town
Assignment
Create a platform which makes it possible for Schweppes to invite, inspire and spread knowledge about their products and the beautiful art of mixing.
Challenge
Initiating a platform connected to the brand but not a brand site. How can we facilitate the process of finding ones most cherished recipes and inspire to try new tricks? There´s a jungle of flavours out there.
Solution
Drinkgeneratorn.se is created exclusively for inspiration and know-how about the intoxicating art of mixing. A goldmine for anyone who wants to broaden their liquid horizon. The generator itself is a genius tool to guide you effortlessly through the maze of bitter, sweet, sour, salty and everything in between. Drinkgeneratorn also functions as a bridge for fans to find their way to the main Schweppes brand site.
Idea & Production
Strategy
Activated areas of expertise
Creative PR
Influencer collaborations
Instore Activation
Content creation
Idea
Planning
Communication Strategy
Research & Insight
Want to learn more?
Contact:
Anna-Karin Elde