#SittStill

Assignment
FirstVet, the online veterinarian, is constantly looking for new ways to stand out with its communication. This time FirstVet wanted to inform dog owners about the preventive help they offer.

Challenge
FirstVet wants all dogs to be well and healthy. For this to happen, it is important that all dogs get vaccinated.

Solution
At a time when everybody is talking about vaccination, we wanted to use the ongoing discussion to alert dog owners of the importance of vaccinating their dogs. The campaign is a total replica of the ongoing and widely discussed Swedish comprehensive vaccination campaign, #Kavlaupp. With the only difference that we featured dogs instead of celebrities in ours.