Cl-ear
Small earphones, a growing problem.
Challenge
Wax plugs are often associated with older people. But the problem is increasing among the young. The reason is small earphones, who lately have become one of the most common reasons for wax plugs.
Solution
Cl-ear needs to make young people aware that small earphones can cause problems and offer a solution. With Cl-ear products, which both prevent and counteract wax plugs, people of all ages can continue to enjoy music and podcasts without having to worry.
The videos were shown exclusively on social media, a channel most people consume with their earphone in.
Idea & Production
Strategy
Activated areas of expertise
Media buying
Film
Idea
Media strategy
Research & Insight
Want to learn more?
Contact:
Ebba Eriksson