Welcome to Eden!

Challenge
We developed a targeted press kit including texts and images tailored for each recipient. By positioning Eden as a modern-day Garden of Eden, a  destination combining food, drinks, music, and experiences by the water, we created multiple entry points for different media categories.

Solution
The seasonal menu, Gone Fishing, anchored the food narrative through a head chef interview, recipes, and culinary insights, while the bar offering was activated via cocktail inspiration and a bar manager interview. Together, this structured yet flexible approach highlighted Eden’s breadth and enabled coverage across multiple lifestyle, food, and local media.